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It’s been 10 years since JoJo released an album. Now, thanks to a freshly inked deal with Atlantic Records, the 25-year-old singer/songwriter is putting the final touches on her next album, Mad Love, which drops on October 14. The lead single, “Fuck Apologies,” features Wiz Khalifa and is an anthem of empowerment for JoJo.

At 13 years old, she became the youngest solo artist to have a No. 1 single in the U.S. with “Leave (Get Out)” off of her 2004 debut album, JoJo. Two years later, in 2006, she released The High Road but due to issues with her label, Blackground Records, she hasn’t been able to release a full-length album since. Over the last decade, she’s independently released two mixtapes and three short EPs.

Now she’s looking at “Fuck Apologies” as her official comeback. The track is produced by Wolf Cousins, the Swedish songwriting/production team headed by Max Martin and Shellback. In an annotation on Genius, she explains the inspiration behind the song:

What drove creating “Fuck Apologies” was not a romantic relationship. It was really a message of empowerment that I needed to hear for myself. Sometimes I write the songs that I need to hear as a mantra almost.

I wasn’t interested in giving another breakup anthem, for example, but what I love about music is that anybody can interpret it however they want.

This song is about not apologizing for who you are, making the moves that you need to make and for not necessarily needing to explain everything to everyone.

JoJo started working on Mad Love at the start of 2016 after touring for a few months to promote her three song EP, #LOVEJO2. “When I came back I felt like I wasn’t being fully true to myself and after so long, I just couldn’t put out material that wasn’t really a representation of me,” she tells Genius. “I didn’t love “When Love Hurts” and I was upset at the direction things were going in. In January, I took control and I said, ‘It’s been too long for this not to be me.‘”

Now, she’s putting the finishing touches on Mad Love, an album she says is about about an abundance of love. “It’s for anyone who wonders, ‘Why did I fight? Why didn’t I give up? Why did it mean so much to me?,’” she tells Genius. “It’s because I love this shit so much, I love music. It’s who I am. It’s about love, sex, loss, just growing up.”

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Posted by admin on August 1 • Interview


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